Inducing sales agents to attend insurance marketing seminars is a major undertaking. Here is a simple insurance seminar trick for increasing marketing seminar attendance I bet you never heard of.
As you already know, the idea of getting something free or giveaway prizes are great incentives for boosting insurance seminar attendance. Ram the concept of free prizes, even naming a couple in your mail prospecting pieces to sales agents is a must. The magic of the word free, provokes an irresistible urge in almost every human being. This is not the insurance seminar trick I am referring to, it is however a major prerequisite for seminar success.
My statistics show that with typical insurance seminar responses, 20% of the insurance agents responding will not attend your marketing presentation. Consider that with each agent you recruit and writes business for you, you will be compensated over three years with thousands of dollars.
Therefore each reply must be treated as gold. That one single individual that did not show up, because of something they felt more important, could have been your next superstar.Investing a few extra bucks can make sure of eliminating most no shows. One reason my trick works is I doubt if other insurance marketing firms have tried it. So this is just not a rehashed idea. Also keep in mind two characteristics most insurance professionals relish. These are challenge and risk. Dare a self confident agent and your dare will be taken up.
The setup. First you go out and purchase one cheap pack of playing cards for each 10 responses. You send out the important insurance marketing seminar date reminder, and include 4 new playing cards purposely marked to prevent yourself from a sneaky slight of hand. Instruct agents to bring these four cards to the seminar so they will be eligible to win free prizes. If you are sneaky and smart send the agents two pairs, or three of a kind plus one more. You have unlimited winning looking combinations. Do not tell them anything about your card game. Let them incorrectly assume winning is by best poker hand, so they will anxiously want to show up.
Insurance seminar sign in. Greet each attendee at the door and have them fill out a simple column line form. They should print their name, next their email address, and third list (without suit) the four cards they received. You already manipulated this great combos, and exno two attendees have the exact same. When you start speaking, tell them the free gifts will be discussed shortly. Complete your presentation. Now have three front row attendees each pick a card from your shuffled deck of 14 (one each.)
Awarding prizes: Put on your chart board the three different cards selected. Mention that anyone having two of these different cards will win a prize. (If you want more winners, have more cards chosen by the attendees.) They came thinking they would win because of their good poker hand, however used the fair random card approach. Tricky, but see below how everyone turns out a winner.
How about a kicker to make everyone happy? You already have every agent's email address. Tell each attendee that they are a winner. In the next two days they will receive from you, by email, a free motivational ebook like, "Think and Grow Rich" by Napoleon Hill. This builds good feelings and the perfect chance is set up. Now you can call back asking if they received their copy and what they felt about using your product.
Why gamble on sales agents attending your insurance marketing seminar. Get the top attendance and a pleased audience with this simple trick.
Insurance Seminar Trick - Inducing Sales Agents to Attend Insurance Marketing Seminars